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RE/MAX Debuts Refreshed Digital-First Branding
The RE/MAX brand’s iconic balloon and logo get a more modern look online in 2025.
The world is always evolving – and so is the RE/MAX brand.
In order to continue helping affiliates stand out in the online and social media environments, where the homebuying and selling journey begins, RE/MAX has introduced a refreshed, digital-first balloon logo and logotype. The new look and feel amplifies the professionalism, trust and strength of the global network’s 145,000 productive entrepreneurs.
Attendees of the 2025 RE/MAX® R4® convention caught the first look at the modernized RE/MAX branding during the event’s Opening General Session, where they learned about several big innovations. Abby Lee, RE/MAX EVP of Marketing, Communications & Events, and Erik Carlson, CEO of RE/MAX Holdings, unveiled the exciting changes for the audience.
“One thing that’s so important in this day and age is how you show up online … We want to put these refreshed brand assets into your hands now so you have the tools you need to show up better on social media channels and in digital advertising,” Lee said.
“We’re repositioning ourselves for the next 50 years of RE/MAX.”
In multiple surveys conducted by creative agency Camp + King, the new logo outperformed several key competitors in terms of being modern, appealing and liked. Plus, the bulk of the survey respondents called the new look more dynamic for social media.
“It’s time to get loud with a unified identity for RE/MAX. Now that we have this new branding that’s primarily for a digital space, we have more creative license to leverage the brand,” says Dane Rickard, leader of the Mile High Home Group with RE/MAX Professionals in Littleton, Colorado. “We’re not creating inconsistency – we’re creating synergy that’s going to take this brand to new heights.”
Taking their creativity even higher, affiliates can place an image between “RE” and “MAX.” The flexibility puts agents “in the center of the conversation,” Lee says.
With the strategic digital-first approach, RE/MAX affiliates can download new resources and incorporate them into their social marketing. Physical assets – such as yard signs and other in-real-life branding measures – are not part of the digital-first launch. The refreshed branding and the existing branding will work in tandem to maintain – and increase – the network’s industry-leading positions in brand awareness, recognition and trust.
The digital balloon and logotype reflect a comprehensive, ongoing modernization for RE/MAX – a vast, initiative that will touch many aspects of the brand’s strong value proposition.
RE/MAX affiliates can learn more about the refreshed branding and start using it online today.
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